ConsumerTest aims to establish trust as an independent testing authority, positioning itself alongside respected institutional bodies. We want them to associate us with scientific rigor and methodical evaluation, building confidence through our commitment to impartial product assessment and transparent methodology.

Our visual strategy embraces laboratory aesthetics and institutional design language. We use professional color palettes, data-focused typography, and authentic testing environment photography because we want them to recognize our scientific approach and commitment to objective evaluation. Every design choice reinforces our independence and expertise.

Success means they view ConsumerTest as they view Which? and other established testing authorities—as a trusted, methodical, and scientifically rigorous resource. We achieve this by consistently choosing institutional visual language that builds their confidence through credibility and transparency, creating lasting trust through professional excellence.